So, as a Six Sigma Black Belt who is fascinated with statistics, I have to wonder about the probability that two artists — and let’s face it, artists are known for being illustrious when they describe themselves — can come up with essentially the exact same bio.  A co-worker sent me this last week and I find it absolutely enthralling!

We’re not talking about two guys who happened to use the same adjective to describe themselves.  This is a 96-word detailed bio with an exact match in the selection and sequence of 89 of those words.

Here’s the first one, which is a newly-launched site by Martin Design (martindesign.co):

And here’s the second one, which is a bio about the Creative Director of Emotive Brand, Jerry Holtaway:

The second site has been around since at least February 2013.

Anyway, it’s fascinating that these two experts on brand identity managed to describe themselves in exactly the same fashion.

Also, that probability hovers right at zero.